What are two concepts that you can apply to your web design work in the future from the first article? Explain/give examples.

In order for a site to have a good/positive user experience, it should be attractive and/or easy for the audience to relate to as well address the user directly. The goal is to build an “ongoing relationship” and in order to do so, users must be engaged for longer periods of time. This means, “applying these relationship building type elements to every tiny detail of your online presence, from the calls to action, to microcopy, to 404 pages, and to each confirmation email.”

I probably would never have equated a video game experience with e-commerce but in terms of creating an experience, they aren’t that different. Both aim to create an environment that immerses the shopper/player and keeps them wanting to come back for more such as:

• Provide the user meaningful options so they can choose the best way to accomplish their goal (i.e. wish lists, save items in cart for later, recently viewed items, related items).
• Guide the user, give feedback on choices (tips, show related items, easy 1-click checkout).

What are two concepts that you can apply to your web design work in the future from the second article? Explain/give examples.

It doesn’t matter if you own a single or multi-product site, if you understand the context as to why people are making their decisions, you can apply that to so many areas of your business. This could range from where you feature your brand and how you position it, to adding new products or features to the existing offering.

Like in a gaming, the user (consumer) has to identify somehow with the site’s persona (character). If they can make that connection, i.e. imagine themselves in a better suit than the boss, then you’re more than halfway to the sale so to speak.

What insights do you have about this topic? Consumer behavior (user behavior) is fascinating. If you know what you’re doing, and understand the user (consumer) you can influence their behavior and they don’t even know that it’s happening.

Here is an interesting article on consumer behavior: 10 Ways to Convert More Customers Using Psychology